We’re building a world where every positive action counts.
Our Mission
for people, for venues, for brands, and for cities. Our mission is to prove that the smallest actions can create the biggest collective impact
—
as long as we can verify them, reward them, and learn from them.
Our Vision
A world where:
- Every product knows where it ends up,
- Every person is rewarded for doing the right thing,
- Every venue and brand has real behavioural data,
- Sustainability is measurable — not guessed,
- And recycling finally works the way it should.
A global system where People · Product · Place all connect to create real, verifiable impact.
The Qii78 Story
Qii78 was born from a simple idea:
If we want people to recycle, we have to make it easy, fun and rewarding.
If we want recycling to work, we have to make it measurable.
Recycling systems aren’t broken because of bins or logistics. They are broken because behaviour was invisible.
So we built a system where the act of recycling becomes:
- Visible
- Verifiable
- Rewarding
- Data-rich
- And truly impactful
What began as a behavioural idea in Hong Kong grew into a compliance-ready platform now expanding through the UK, Southeast Asia, and beyond — powered by live pilots, real data, and an ecosystem of partners who believe sustainability should be simple and honest.
Our Values
Simplicity
Verification
Integration
People First
Innovation with Purpose
Collaboration
Our Founders
Dovi Friedmann
Ceyhun Yildiz
Vincent Chow
TECHNOLOGY PARTNERS
Our Founding Story
Living in three parts of the world.
United by one shared belief:
small actions, verified and rewarded, can change everything.
This is more than a recycling platform.
It’s a behaviour engine.
A data layer.
A global movement built on integrity, purpose, and real impact
Where We’re Heading
- We’re scaling fast — into stadiums, festivals, campuses, workplaces, and cities.
- We’re building partnerships that make sustainability measurable.
- We’re shaping compliance standards before they arrive.
- We’re turning waste into a new class of data asset.
And we’re just getting started.
Want to build the future of verified sustainability with us?
Whether you’re a venue, brand, campus, sponsor, or city —we’d love to talk.
