Brands & Product Owners
Connect your products to real-world recycling — and prove it.
Qii78 verifies each consumer disposal, giving brands the packaging data, compliancereadiness, and behavioural insights they’ve never had.
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The Packaging Challenge
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Brands face increasing pressure from:
- Extended Producer Responsibility (EPR)
- Deposit Return Schemes (DRS)
- Green Claims regulations
- Sustainability reporting frameworks
- Retailer expectations
- Consumer scrutiny
Yet today’s recycling reality is:
- unverified
- Inconsistent
- Full of guesswork
- Open to greenwashing claims
- Disconnected from packaging strategy
- Impossible to attribute to specific products
The Shift
Product-level recycling needs product-level data.
Until now, brands have relied on:
- Contaminated MRF data
- Sampling
- Estimates
- Industry averages
- Unverifiable claims
Qii78 changes everything:
It turns each product disposal into a verified data point you can trust.
No sensors.
No hardware.
No infrastructure.
Just real behaviour, captured in real time.
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The Solution — Built for Brands
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Verified recycling data for your packaging
See which products are recycled, where, when, and how accurately.
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Compliance-ready across regions
Designed for DRS, EPR, and Green Claims Directive requirements.
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Real consumer behaviour insights
Understand usage and disposal patterns across events, campuses, and cities.
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Improve packaging decisions
Make data-backed decisions on materials, formats, and redesigns.
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Sustainability stories backed by proof
No estimates. No assumptions.Everything is verifiable.
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Live dashboards & reporting
Clear, exportable data for internal teams, regulators, and retailers.
How It Works
Products carry Qii-ready identification
No redesign needed — integrate seamlessly.
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Consumers scan before recycling
A natural part of disposal behaviour.
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They scan the correct bin
Material accuracy is confirmed.
Qii78 verifies every action
Every product. Every bin. Every location.
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Brands access real-time insights
Behaviour → accuracy → location → time → impact
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What Brands Gain
- Product-level recycling data
- Compliance-ready reporting
- Verified sustainability metrics
- Behaviour insights for packaging teams
- Retailer-ready sustainability proof
- Better decision-making
- Lower regulatory risk
- Stronger ESG performance
- Real consumer engagement
- Cleaner brand storytelling
This is how packaging strategy becomes measurable.
Insight Streams
Brands get real-time answers to questions like:
- Which products are recycled most?
- Where does accurate sorting happen?
- Which venues or regions underperform?
- What time of day generates most waste?
- How does packaging material influence behaviour?
- Which claims can be made with proof?
This is your behavioural fingerprint — the missing link between product design and real-world sustainability.
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Case Study
See how Qii78 performs in large, high-footfall environments
